Most people unless they know about your business directly or what you have to offer, will use a search engine to find your business online. Most businesses are found by their potential clients using a search engine. SEO is a great approach but there are a few things to consider like:
- Cost. What is your budget allotted to SEO?
- Speed. In competitive markets, SEO can take up to 6 months to provide results.
- Ads. Ads occupy a lot of screen space and are a source of competition.
- Competition from big companies. Some keyword searches might already be dominated by bigger companies and competing proves a little difficult.
If you are looking to get your Business’ name out there immediately, SEO is a little slower. A Pay-Per-Click digital marketing strategy is a consideration. This strategy may be a little more cost effective. You get to control your budget since you determine how much you want to spend daily. Your ads are visual and because of placement on the pages, clients will see them.
Ideally a combination of SEO and PPC would deliver the best results. While you may not rank quickly with SEO, if that is the avenue you choose, the sooner you get started, the faster you can benefit from organic visibility.