The Benefits of Small Business SEO: A Digital Marketer’s Guide

Remote work is becoming more popular nowadays mostly because of the global pandemic, but it also has to do with the Internet’s prominence for business activity. As a digital marketer, it means you have the opportunity to work with more clients. One possible enterprise worth considering for partnerships is small businesses looking for SEO, which is primarily handled by managing a remote team and online selling. 

If you hope to work with them, you must be clear about the benefits of your services, enabling them to see you as a valuable investment during these trying times. To do this effectively, consider the following valid points to raise: 

SEO boosts laser-focused customer targeting for organic traffic 

When you present your digital marketing services to prospective small business clients, you have to engage them right away with what you have to offer. With this in mind, you may want to start by saying how your SEO strategies can boost their current business website’s presence on search engines, which most customers across the world use for their inquiries. All the site needs is a seamless incorporation of keywords and an enhanced user experience to attain quick growth and scalability. 

The best way to entice small businesses with SEO plans in context to their brand starts with your valuable insights into their industry and tapping the online market. For instance, suppose you have a startup that sells body-positive work clothes for women. In that case, you should have a set of related keywords ready and what you plan to do with them. Additionally, don’t forget to showcase the results to prove that the services you offered are effective. 

SEO leads to better brand recognition

One of the major struggles most small businesses face is getting their name out there, especially online. Remember, most of them are forced to deal with bigger local corporations and worldwide conglomerates with far more elaborate customer services, an established brand, and upcoming new products for their customers and prospects. 

Luckily, working on your client’s SEO on their site can put them at equal footing with the so-called big fish of their niche, enabling faster growth and a more robust consumer base. As long as the brand is compelling, smart, and customer-oriented, just a few SEO marketing campaigns can definitely bolster a small business’s presence.

SEO builds a positive business reputation

Small businesses often have a strong, committed customer base because they can take ownership of their local community’s needs and preferences. Doing so leads to a good business reputation, which is easily displayed through product reviews, customer testimonials, and more. Unfortunately, most small businesses don’t get to reap the benefits due to their lack of Internet presence. 

The good news is the right SEO plan can put these good ratings to profitable use, like through Google My Business and even social media platforms. Just take note that some startups may be so new that they lack valid insights for consumers. You just need to get your small business client to rally their dedicated customers together, share their authentic, fond experiences, and detail them into new SEO-focused content for the site.


Small businesses are sprouting everywhere, and SEO continues to be at the forefront of online selling. Thus, it would be best for you, as a digital marketer, to take advantage of this demand by sharing the benefits of online marketing with interested clients. Meanwhile, if you are looking for other job prospects in your field or hope to enhance your digital marketing skills, consider our offers! 

Skilled Moms is your source for the best jobs for stay-at-home moms. We also offer SEO and digital marketing coaching if you are currently running a small business and need some assistance. Simply book your free consultation today and be a strong, independent homemaker and career woman! 

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